15 December 2020

2020 and its impact on glamping

One thing is certain: it has been a strange year. But even this year is coming to an end. As we do every year, we reflect on the past twelve months with Robin van Kooten, and we look ahead with a fresh perspective to 2021.

A challenging year

Glamping has become even more popular around the world. Outstanding has benefitted from this growing trend. This year, we were faced (together with the rest of the world) with a completely new challenge. We watched helplessly as our customers were severely hit by the crisis. How have you experienced this uncertain period, Robin, and how has this affected you as an entrepreneur?

“We certainly had to switch gears this year. After a couple of uncertain weeks, we were back on solid ground in terms of our deliveries and installs for 2020. Looking ahead to the 2021 season, we tried to primarily focus on opportunities. Before, most of our business opportunities were located in the south. This part of Europe has been hit hard by the lack of campers from the Benelux and Scandinavia.  Most of these campers decided to remain in their own countries this year. Therefore, we expect to see more opportunities in these northern regions for 2021, and we expect the demand in southern Europe to stagnate further.”