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Tips on how to get started in Glamping
Glamping, the upscale version of camping, has been continuously growing in popularity. An increasing number of people are opting for a unique outdoor experience without the extra work associated with traditional tent or RV camping, while maintaining some of the simple luxuries of home. Demand for this market segment has started to explode, and opportunities to satisfy it awaits for both outdoor hospitality professionals and entrepreneurs alike. Introducing luxury glamping tents to your existing campsites, or setting up a completely new glamping site can be more straightforward than you might think.
Take a closer look at jumping on the bandwagon with our extraordinary and fully equipped glamping tents. With our years of experience and local team members around the world, we are happy to share some tips on how to get started in glamping:
- Make a successful business plan
The success of your glamping business begins with a solid business plan. Important aspects include identifying the target group, the range and quantity of tents, level of service, and of course the business model that works best for your location, capital and timeframe. What is the return on investment? How do you plan to attract your guests? And do you have a sense for the jurisdictional regulations that will influence your business model and timeline? Regulations can vary greatly by region. If you’re curious about how to approach the jurisdiction in your region, or would like help in drawing up a successful business plan, we are happy to support you.
- Determine your target audience
This is one of the most important steps to creating a successful glamping site. Guest experience is king, and it is important to know what type of tents, facilities and natural of built amenities best suit your target audiences. For example, if you decide to attract families to your site, it is beneficial to include playful elements inside the tents, such as a play corner, slide or box bed.
Your target audience also influences the location of the tents. Couples and empty-nesters might like to have more privacy, while parents of young children often prefer to have other families with children around them and may coordinate trips with other families to sites that can accommodate this. A play-space for yard-games or a simple grassy area in front of the tent is an extra plus for them. This way they can keep an eye on the children playing, while reading a book or relaxing on the veranda.
- Don’t forget your long-term vision
Some choices may seem very attractive right now, but will they still be in several years? It is important to develop a long-term vision that takes into account various factors, such as future expansion and cultural trends. Do you have the space to expand? Will your target group change over the years? For example, if your target group differs seasonally, it would be a wise decision to choose various tents that are suitable for multiple target groups in order to capture multiple audiences.